While advertisers try to sell you on their 'must have' products or businesses, a dog owner has just spent his prestige, $6 million time-slot thanking researchers at the University of Wisconsin. We're not joking.
David McNeil, CEO of car accessories company, WeatherTech, aired the 30 second advert to thank the university's School of Veterinary Medicine for saving his furry friend's life.
Already have my favorite #SuperBowl LIV moment and it’s not even game day yet. Pretty cool of @WeatherTech CEO David MacNeil to feature @UWMadison’s @uwvetmed school in his company’s ad. @WiStateJournal story by @KellyMeyerhofer:https://t.co/zvdt9dgKvbpic.twitter.com/t9K5HlkzmL
— Jason Wilde (@jasonjwilde) February 1, 2020
Last summer, McNeil's golden retriever, Scout, collapsed from a heart tumor and was given weeks to live. McNeil refused to let that happen, so he turned to the university's vet school for help. After just 2 months, his tumor shrank by 90%, completely changing McNeil and his furry companion's life.
“I’m like, ‘What can I do that’s a really good thing to do to help the university and the school and animals?" the overjoyed CEO shared. Sure enough, the inspiring commercial encourages viewers to donate to the researchers that helped save his best friend's life.
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You may recognize the 7 year old puppy-star from his big-screen debut last year, when he appeared in WeatherTech's first Super Bowl commercial.
“We wanted this year’s Super Bowl effort to not only raise awareness, but also financial support for the incredible research and innovative treatments happening", McNeil explained.
As expected, 100% of donations raised by WeatherTech will go to the university and its groundbreaking cancer research. And as for our friend Scout? Doctors say he's just about right back to where he was before the tumor. A 'touchdown' for everybody!