Hilarious 'Bad Luck Brian' Meme Photo Sells for $37,000


| LAST UPDATE 10/17/2021

By Scarlett Adler
Bad Luck Brian Meme
Instagram via @solidbadluck

Remember Brian, the plaid sweater vest-wearing internet star that became a viral meme? Well, years after his school picture was snapped, "Brian," actually named Kyle, sold the original photo for over $37,000. Many are wondering, who would drop that much on someone else's school pic?

As part of a digital art sale on Marketplace Foundation, the photo was sold to the highest bidder. And no, we weren't kidding; according to the auction's site, the photo sold for $37,876.60. The Foundation auction took place on March 9th and was won by someone with the name "@A." Mysterious? Yes. Curious? We hope so.

Bad Luck Brian Meme
The Washington Post / Contributor via Getty Images

Like others on Marketplace Foundation, this auction buys and sells non-fungible tokens or NFT's. If you're unfamiliar with what this is, CNN Style describes NFT's as "Unique tokens used to verify that a piece of digital artwork is, in fact, real and original."

It's like a digital unduplicatable signature. @A will receive proof that their expensive purchase is, in fact, the original 'Bad Luck Brian' photo that went viral in 2012. And, we can guess that @A will be thrilled! After all, not many people would drop nearly $40,000 on a photo of a stranger!

Bad Luck Brian YouTube
The Washington Post via Getty Images

So, where is the infamous Kyle Craven now? According to The Washington Post, he resides in Cuyahoga Falls, Ohio. And, he's seemingly had a great time capitalizing on becoming a worldwide meme. He has even 3-D printed figurines of the classic sweater vest outfit that helped make him famous.

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Kyle has kept fans hooked on an empty YouTube channel, Bad Luck Brian. But, last week, he published a 20-second video to over 53K subscribers. In it, he tries to prove that his bad luck is turning around. In a matter of days, the video racked up nearly 1,700 views and many comments.

Bad Luck Brian Sells
The Washington Post / Contributor via Getty Images

Subscribers such as NotleyJ and Rod519 voiced their excitement, saying, "Having notifications on for years has now finally paid off…" and "Ladies and gentlemen, I present to you, the comeback of a legend!" With one video finally on his channel, many of Kyle's fans are on the edge of their seats to see what he posts next!