Meet Milkshake: One of the Rarest Dogs in the World

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Instagram via @milkshakethepug

In a world where Kim Kardashian dominates our Instagram feeds, this adorable little pug has officially given our favorite influencers a run for their money. Folks, meet Milkshake: the pink pug who just landed himself overnight fame. But what exactly landed the little guy almost 100 thousand followers?

With piercing blue eyes and pastel pink fur, the 1-year-old pug suffers from a lack of pigmentation, leading to the remarkably beautiful features he famously boasts.

“I had never even heard of pink pugs before, but when I went to the breeder and spotted Milkshake I thought he was adorable, and knew I had to have him,” Milkshake’s owner, Maria, told Unilad.

But while albinism is typically associated with a fair share of health issues, Milkshake is living his best life, happy and healthy: “He’s not actually albino — he just has the coloring so he doesn’t suffer from any sight loss or hearing loss,” Maria explained.

Of course, it's no surprise that Milkshake, one of only 100 pink pugs in the world, has won hearts near and far. From backyard photoshoots to ice-cream parties, Maria regularly takes to his beloved Instagram feed to share adorable snaps with the rest of us.

In fact, our pint-sized celebrity can't get enough of it: “He enjoys getting dressed up and posing for all his photoshoots because he knows he’s guaranteed to get some chicken after,” Maria joked to the Daily Mail.